KRW Accountants was created to break the mould of established accountancy practices.
Since we first opened the doors in 2009 we’ve provided business owners with friendly and headache free accounting and tax compliance, through a fixed fee service which included access to advice whenever needed, all with a passion for saving tax.
Those core values still hold true today and are at the heart of everything we do, while further services have been added along the way including advice to help businesses streamline their accounting processes using online software solutions delivered by a switched on and forward thinking team, and pre-year-end tax planning meetings which many of our clients find invaluable.
We love what we do at KRW. We’ve built a team of like-minded individuals who get what business owners want and are always on hand with help and support.
Our mission is simple:
Let us look after your accounts and tax affairs so that you can focus on growing your business.
We always aim to give our clients the best possible support, through expert business and tax advice when you really need it rather than after the event
Sandra Franklin
Practice Manager | KRW Accountants
If you'd like to find out more about KRW then please contact Sandra Franklin.
Our team
Keith Witchell
Keith is a Chartered Accountant and Chartered Tax Adviser, plus also our RI for audit work. He’s worked in the profession for 25 years, and his drive and ambition to build a practice which really adds value to its clients is relentless.
Keith loves coming up with tax saving ideas to help our clients, many of which go into our Tax Bulletin newsletter.
Outside of work Keith loves family holidays, skiing, and he’s also a keen petrolhead (aka ‘car bore’).
Alex Beattie
Alex started his accounting career in 2005, and qualified as a Chartered Accountant in 2012. He became a Director of the firm in 2015 and our Managing Director in 2019.
Alex is a natural team leader and motivator while also being a real advocate for cloud software and helping clients to really streamline their admin functions.
Away from the office Alex is an avid Spurs fan, loves keeping fit, and spending quality time with his young family.
Sandra Franklin
Sandra has been our Practice Manager since the very beginning and has helped us to develop all of our systems and processes to underpin the firm’s growth from just 3 of us in 2009 to a team of 20+ today.
Sandra’s enthusiasm for giving great customer service and the pride she takes in everything she does is infectious and her organisational skills are second to none.
Outside of work Sandra enjoys socialising, skiing and holidays, plus spending time with her family.
Kirsten Joscelyne
Kirsten is ACCA qualified and has worked in the profession for over 25 years, with time spent at KPMG as well as other independent accountancy firms.
Kirsten manages the firm’s audit assignments and puts her experience to great use by taking responsibility for quality control and other practice assurance tasks.
Away from the office Kirsten enjoys spending time with her twin girls, and family holidays.
Anna East
Anna joined KRW in July 2016 from MHA MacIntrye Hudson where she was an Audit Senior. Since joining KRW Anna has gone on to become ACA qualified and is an integral part of the accounts team. Her main role at KRW is preparing year end accounts and tax returns, plus some management accounting, and looking after a portfolio of clients.
Outside of the office, Anna enjoys going to the gym, meals out, and spending time with her young family.
Ann Hannigan
Ann is AAT and ACCA qualified, and joined the KRW team in 2019, bringing with her over 25 years’ experience in the profession. 20 of these years have been in practice, varying from a spell at PWC to working within smaller practices. Ann also spent 5 years working in industry, which really allowed her to see things from the client’s perspective and helps her to deliver a first class service to our clients.
In her spare time, Ann enjoys spending time with her family and walking her dogs. She is also partial to a punt on the horses and the dogs, and she is no stranger to the bingo hall!
Lathem Elwin
Lathem joined KRW as a Client Manager having previously worked at similar sized firms, and he therefore has a very rounded knowledge of all things accounts and tax related. Lathem is studying towards his ACA qualification.
Lathem enjoys playing and watching football, but as he is a Sunderland fan we all question where he finds the enjoyment.
Frazer Strutt
Having joined us from Grant Thornton, Frazer came to KRW with a great work ethic and a tremendous appetite to learn and develop his skill set. Frazer is currently studying towards the ACCA qualification. However with audit experience beyond his years, Frazer also provides great support to our audit department as well.
Frazer is a massive petrol head, and in his spare time he enjoys restoring and racing cars, plus riding his trials bike. He is also a talented saxophonist and he has played in some national shows and competitions.
Mollie Marshall
Mollie joined KRW in September 2014, and immediately felt part of the team. Having completed the three year AAT qualification, Mollie is working towards her ACA qualification to become a Chartered Accountant. Mollie’s main duties at KRW are to prepare tax returns and accounts for our clients, but having worked in most roles at KRW at some point, she is a real all-rounder.
With football engrained in her family, in her spare time Mollie enjoys supporting her local teams. Mollie also enjoys spending time in the kitchen baking cakes, and we love being her guinea pigs when she tries new recipes!
Laura Franklin
Joining KRW in 2015 as a graduate from Nottingham Trent University having studied Criminology, Laura made the switch to the accountancy industry by initially heading up our Payroll department, before starting her ACCA qualification in 2017 and she is now a fully qualified Client Manager and also heads up the training of the less experienced members of the team.
In her spare time Laura enjoys travelling and seeing the world, and she is a keen skier.
David White
With nearly 20 years in the industry, David joined KRW in 2020 with a fantastic amount of experience. Having worked in a similar size practice prior to KRW, his experience is very relevant to be able to assist our clients with all their accounting and tax needs.
David is an all round sportsman as well. He enjoys playing cricket and golf, and supporting his favourite football team West Ham.
Jessica Moody
Jessica joined KRW in 2016 as a bookkeeper. She was previously an administrator at a company where her role included credit control and helping with management accounts, which she really enjoyed, and this led her to begin studying for the CIMA qualification.
Jessica has naturally transitioned into a more accounts based role and now provides support to the accounts team in the preparation of accounts and tax returns, while pursuing her love of management accounts as well.
Outside of work, Jessica enjoys spending time with her children, and she has a keen interest in science, having previously studied biomedical science. She also likes learning languages and can speak German .
Matthew Hayes
Matt joined KRW as a Client Manager in April 2021. He started his accountancy career at a medium sized firm in London in 2015 before moving to a firm in Milton Keynes where he gained 3 years experience as an Audit and Accounts Senior.
Matt graduated from the University of Lincoln with a History Degree in 2012 and completed his AAT qualification in 2017. He is currently studying towards the ACA qualification which he hopes to complete in 2021.
Outside of work when he isn’t studying, Matt enjoys playing tennis, watching rugby and socialising with friends.
Lauren Jones
Lauren joined KRW in 2021 as a Client Manager, and works with our clients to assist them with day-to-day queries, as well as preparing their accounts and tax returns.
Prior to joining KRW, Lauren started her accountancy career in 2015 at MacIntyre Hudson as an Audit Junior before making the transition into an industry based role with a children’s book publisher. This broad experience has given Lauren the experience to see things from the clients’ perspective as well, which allows her to provide a fantastic level of service to our clients.
In Lauren’s spare time she enjoys playing netball, cooking (and eating!), and scrolling through Pinterest for interior design ideas!
Sue James
Sue joined KRW in February 2017, bringing a wealth of bookkeeping and payroll knowledge with her. Sue looks after a variety of clients here at KRW, which sees her take care of everything from their day-to-day bookkeeping duties, to their credit control and bank reconciliations. Sue also provides support and cover to our payroll department.
In her spare time, Sue enjoys supporting her beloved Chelsea, and spending time with her family.
Dominic Mccabe
Dominic transferred to KRW from another accountancy firm in 2019 as our in house payroll specialist. Dominic heads up our payroll department, and deals with all things payroll related at KRW. Dominic is currently studying towards his AAT qualification and has ambition to go on to complete his chartered exams as well.
In his spare time, Dominic enjoys playing and watching football and supports “The Blues”, sadly for him, this is Birmingham City not Chelsea!
Isabella Chartres
Isabella joined KRW in 2019 to bolster our bookkeeping department. Having worked at Xero, Isabella came to us with fantastic digital accounting knowledge which we have been able to utilise and improve our client experience.
Isabella is now studying towards her ACA qualification and is assisting the Client Managers with the preparation of accounts and tax returns, but she continues to head up the digital side of the practice with all things Xero and App related.
In her spare time, Isabella enjoys going to the gym and keeping fit, which counteracts her love for food and eating out with her friends.
Lynsey Moore
Lynsey is very well rounded bookkeeper having worked in practice for many years. Lynsey previously worked more on the accounts and tax side of things, and is ACCA qualified. This has allowed Lynsey to see the full picture of what we are aiming for when providing a service to our clients from start to finish.
In her spare time, Lynsey enjoys spending time with her children, and is now able to recite any Disney film word for word!
Diane Spencer
Diane joined KRW in 2019 to provide additional support to the admin team and our front of house. Diane ensures everything at KRW runs like clockwork in the background and she is second in command on all reception duties.
In her spare time, Diane enjoys gardening and travelling with her husband.
Melissa Grummett
Melissa joined KRW in 2017, and takes care of all things Companies House related, such as appointing and removing directors and shareholders etc.
As well as this, Melissa is also our Queen of onboarding and helps us to get all new clients set up on our systems.
Melissa is a keen gymnast, and she has recently turned her hand to coaching.
Esme Smith
Esme is front of house here at KRW, and it is her friendly and welcoming personality that greets all of our clients. She also deals with the administrative side of the business.
Esme enjoys spending time with her family, and enjoys fine dining with her friends.